PURPOSE

The purpose of this document is to outline the types of data that Horizon and/or our third-party partners collect from the Horizon Online mobile ordering app, why Horizon collects the data and how it will be used. This app is only open to our registered customers, and it is not publicly accessible. User data is not used for Third-Party Advertising, our Advertising or Marketing purposes, or for Other Purposes.

App Functionality

Horizon will use the data to authenticate the user, enable features, prevent fraud, implement security measures, ensure server up-time, minimize app crashes, improve scalability and performance, and to provide customer support.

Analytics        

Horizon will collect data to evaluate user behavior, to understand the effectiveness of existing product features, plan new features, or measure audience size or characteristics. This data is linked the end-user’s device and is not sent off the device in a way that can identify the end-user or device.

Data linked to the User

The data is provided by the user in our app’s interface, it is clear to the user what data is collected, the user’s name or account name is prominently displayed in the submission form alongside the other data elements being submitted, and the user affirmatively chooses to provide the data for collection each time.

Data is linked to the user’s identity (via their company account and device) by us and/or our third-party partners. Horizon will not attempt to link the data back to the user’s identity or sell this information.

User data is not shared or linked with unaffiliated third parties for marketing or advertising purposes to market other products and services. Such data is not shared with a data broker except for purposes of fraud detection or prevention or security purposes, or with a consumer reporting agency for credit reporting.

Privacy links

Horizon’s Privacy Policy is accessible on the Web and Mobile app. Users can access it to learn more about their privacy choices for your app and how to manage them.